Line extension? There is a school of thought among the marketing strategy gurus that line extension is a trap which tempts many organisations successfully. What is behind the thought of extending the line? The answer to this question requires a bit of common sense. Firstly, the hospital owners think that one speciality has done well and therefore if they extend the tramadol dolcet services, the existing goodwill will act as a lever and the new service will take off instantly. Secondly, the extra funds created by the success of the one speciality, give the extra courage to the promoters to experiment dolcet tramadol and thirdly, in wake of existing or future competition, the hospital decides not to put all its eggs in one basket. A classic example is one orthopaedic hospital called Dr Chandan? S Ortho Centre not the real name.

Dr Chandan did his MS in orthopedics from a leading medical tramadol dolcet college and then went to UK to do his M Ch. On his return, he got a break with a big multi speciality hospital in his city. Fortunately, he made a good name for himself and soon tramadol dolcet he was the most sought after doctor in orthopedics. In due course of time, he was tempted to open up his own nursing home, which he did. Fortune favoured the brave doctor as his tramadol dolcet practice went roaring within a year. There was no other orthopedic centre in the city which could boast of gadgets like image-intensifiers and top of the line X-ray machines. After a few years, he decided to be brave again. He thought that it would be great if his wife, who tramadol dolcet was a gynaecologist, left her present job and joined him.

He even invited his childhood friend, Dr Harish not his real name, who was a good laparoscopic surgeon in the neighbouring town to join him. Dr Harish also had a medico wife who had specialised in dolcet tramadol pathology and was keen on jumping on to the bandwagon. The whole idea made perfect sense. The hospital was already well known. So, the word would spread around easily.

The doctors had already earned enough and the dolcet tramadol funding of new equipment was not a problem. Moreover, since they shared a strong bond of being friends, the idea sounded exciting. They were ready to rule the town to the extent that the big hospital dolcet tramadol that Dr Chandan had initially worked with, could also face competition from them. Dr Chandan? S work did not get affected much, but the other specialities just did not pick up.

So, the promoters decided to pump in tramadol dolcet some money to boost the new specialities. They even changed the name of the hospital to Dr Chandan? S Multi-Speciality Centre. Dr Chandan also lost focus and his practice started to tramadol dolcet go down for the first time in his life.